The world of digital presents new and greater opportunities for agencies to connect brands to the consumer and build smarter, stronger relationships. Agencies are asking digital questions first: How will this work on mobile? How will social be incorporated? Agencies are now focused on effectiveness across multiple platforms, real-time reactivity, data output and content marketing. There is a new approach to the creative process, and agencies are still figuring out how to best capitalize on the changes.
At the Digiday Agency Summit from October 22-24, in Miami, top agency executives will discuss agency structure, staffing, business models and creative strategy in the age of digital. You will hear from:
-
Lori Senecal, chairman and CEO of Kirshenbaum Bond Senecal & Partners on how to build a culture of invention at a large agency
-
Aaron Shapiro, CEO of Huge on why all agency executives should know basic coding
-
Winston Binch, the chief digital officer for Deutsch LA on how Pop Secret reinvented itself
-
Dianne Wilkins, CEO of Critical Mass on creating meaningful, 360 degree experiences for consumers
Digiday Summits are known for their fast-paced sessions (20 minutes or shorter) and commitment to frank discussions about the most pressing issues facing advertising. This honest dialogue continues during afternoon activities and evening networking events where speakers and attendees get to continue the conversation.
Join us for the opportunity to engage with industry leaders on the most pressing issues facing advertising as it transforms with digital. We hope to see you there.
Image via
More in Announcement
Epsilon, MiQ and Pinterest are among this year’s WorkLife Awards finalists
Companies are prioritizing people-first cultures that support employees as whole humans, not just workers. In this landscape, flexible, modern work models are becoming foundational — giving employees autonomy while maintaining strong connections and collaboration. As reflected by this year’s WorkLife finalists, workplaces are investing in community-building programs that foster stronger connections, whether employees are new, […]
Introducing AI Marketing Strategies: A new event from Digiday, Glossy and Modern Retail
Digiday, Glossy and Modern Retail have closely tracked the rise of AI in marketing for the better part of a decade. In that time, the technology has moved far beyond chatbots, marketing automation and ad optimization. Today, AI tools are becoming a critical part of marketers’ daily workflows. Now Digiday will host its inaugural AI […]
Canva, Bloomberg Media Studios and Vidmob are among winners of the 2025 Digiday AI Awards
This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation. From making complex tools available to broader audiences, to establishing ethical standards and transparency, these organizations are defining what responsible AI looks like in practice. The work of the winners shows that AI is driving […]