What Does the Modern Agency Look Like?

The world of digital presents new and greater opportunities for agencies to connect brands to the consumer and build smarter, stronger relationships. Agencies are asking digital questions first: How will this work on mobile? How will social be incorporated? Agencies are now focused on effectiveness across multiple platforms, real-time reactivity, data output and content marketing. There is a new approach to the creative process, and agencies are still figuring out how to best capitalize on the changes.

At the Digiday Agency Summit from October 22-24, in Miami, top agency executives will discuss agency structure, staffing, business models and creative strategy in the age of digital. You will hear from:

  • Lori Senecal, chairman and CEO of Kirshenbaum Bond Senecal & Partners on how to build a culture of invention at a large agency

  • Aaron Shapiro, CEO of Huge on why all agency executives should know basic coding

  • Winston Binch, the chief digital officer for Deutsch LA on how Pop Secret reinvented itself

  • Dianne Wilkins, CEO of Critical Mass on creating meaningful, 360 degree experiences for consumers

Digiday Summits are known for their fast-paced sessions (20 minutes or shorter) and commitment to frank discussions about the most pressing issues facing advertising. This honest dialogue continues during afternoon activities and evening networking events where speakers and attendees get to continue the conversation.

Join us for the opportunity to engage with industry leaders on the most pressing issues facing advertising as it transforms with digital. We hope to see you there.

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