Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Digiday is making an effort to focus on the people in the digital media industry and on what really makes them tick. That’s not just the high-level execs who have been around online since the late ’90s but the 20-something college grads who are in the trenches every day turning RFPs and insertion orders into actual revenues.
This meme that’s been floating around the social Web for the past day or so offers an insight into the life of the 20-something media buyer. As it points out, despite the rooftop parties and “tangible meetings,” daily life is more often filled with Excel spreadsheets and operational headaches.
More in Marketing
TikTok after the legal fight and why it’s coming for Meta’s ad dollars
With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta’s ad budgets.
Ad Tech Briefing: Embattled, embittered and determined
Company executives come out swinging as the markets issue their judgements on Wall Street pitches.
Target CEO says ‘busy families’ will be company’s focus as it seeks growth
The company is making tweaks to departments like food and baby, as well as services like same-day delivery.