Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Life of a Media Buyer

Digiday is making an effort to focus on the people in the digital media industry and on what really makes them tick. That’s not just the high-level execs who have been around online since the late ’90s but the 20-something college grads who are in the trenches every day turning RFPs and insertion orders into actual revenues.

This meme that’s been floating around the social Web for the past day or so offers an insight into the life of the 20-something media buyer. As it points out, despite the rooftop parties and “tangible meetings,” daily life is more often filled with Excel spreadsheets and operational headaches.

More in Marketing

Google search loses its free pass with buyers

Google search was the line item buyers never questioned. That’s changing.

Amazon says more than 400M customers have used Alexa for Shopping in the last 12 months

Customers who use Alexa for Shopping are spending 50% more than those who don’t.

Amid growing tension over workplace AI, agencies have a window to reimagine staffing

AI agents are becoming common among agencies, but most companies haven’t grasped their potential to reshape teams.