for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Advertisers now have many options when it comes to native. According to the IAB’s Native Advertising Playbook, the six most commonly used native ad formats include in-feed units, paid search, recommendation widgets, promoted listings, in-ad with native elements and custom, which includes endemic in-feed. Each execution is designed to help advertisers achieve specific goals.
Of those six, we’ve identified the three best formats for distributing branded content.
This concludes Nativo’s three-part series around tips and best practices for native advertising. Enjoyed this one? Check out our other infographics: Four steps on the path to more impactful native and Five native ad metrics and the benchmarks that tell you when it’s working.
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