Advertisers now have many options when it comes to native. According to the IAB’s Native Advertising Playbook, the six most commonly used native ad formats include in-feed units, paid search, recommendation widgets, promoted listings, in-ad with native elements and custom, which includes endemic in-feed. Each execution is designed to help advertisers achieve specific goals.
Of those six, we’ve identified the three best formats for distributing branded content.
This concludes Nativo’s three-part series around tips and best practices for native advertising. Enjoyed this one? Check out our other infographics: Four steps on the path to more impactful native and Five native ad metrics and the benchmarks that tell you when it’s working.
More in Marketing
Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.
Nearly 30% of holiday budgets expected to be spent by the end of October
Per a new report from Deloitte, 28% of shoppers’ budgets are expected to be exhausted by the end of October.
Apple finally explains its Safari block, and identity companies are in its sights
As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans.