We asked attendees at this week’s Digiday Agency Innovation Camp to weigh in on the differences between text- and image-based native ads. Here’s what they thought about the effect of being labeled “sponsored,” cross-screen capability and more.
Trending in
Most Read
More from Digiday
Danone takes cues from pharma marketing as GLP-1 changes American appetites
May 23, 2025
Danone brand Oikos has begun to take hints from the healthcare and pharma industry’s approach to marketing.
Parent co. of TJ Maxx, Marshalls brushes off tariff concerns with ‘plenty of merchandise’
May 23, 2025
TJX is effectively thriving amid tariffs and economic chaos, CEO Ernie Herrman said during Wednesday’s earnings call.
Digiday+ Research: Marketers plan less upfront spending this year
May 23, 2025
Significantly fewer marketers have plans to spend in the upfront market this year, and of those who do have upfront dollars to spend, fewer will spend more this year than they did last year.