Social media has quickly become the societal norm. But at what cost?
With all that sharing (and over-sharing), there’s a downside to go along with the connectedness enabled by platforms like Facebook, whether it’s in frayed real-life relationships, simple time-wasting or annoyance at all those photos your friends are posting of their kids.
Here are 12 alarming stat about how people use social media.
18-24-year-olds on Facebook have 510 friends on average. (Marketing Charts)
87 percent of bullied teens were targeted on Facebook. (DailyMail)
59 percent of parents have talked to their children because they were concerned about something posted to social media. (Pew Internet Project)
43 percent of parents check their children’s Facebook profile daily. (Education Database Online)
Facebook collects over 500 terabytes of data every day. (GigaOm)
One out of every seven minutes spent online is on Facebook. (Mediabistro)
35 percent of employers have found information on social media that’s caused them to not hire a job candidate. (Mindflash.com)
85 percent of women are annoyed by their friends on Facebook. (Web Pro News)
Links about sex are shared 90 percent more than any other link on Facebook. (Go Globe)
61 percent of Facebook users have voluntarily taken a break from it. (Pew Internet Project)
Facebook has been linked to 66 percent of divorces in the U.S., with 81 percent of the nation’s top divorce lawyers claiming clients have cited using social networks as damning evidence against their spouses in the past five years. (Third Age)
One-third of Facebook’s 18-34 aged female demographic check Facebook when they first wake up, even before going to the bathroom. (Qbee Media)
Image via Shutterstock
More in Marketing
At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport.
Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
The planned, multi-year nature of PepsiCo’s integration into “EA Sports FC” reflects that both PepsiCo and Electronic Arts are playing the long game as they look to step up the presence of ads inside and beyond EA’s portfolio of sports titles.
Key takeaways from Digiday’s 2024 Gaming Advertising Forum
Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.