
Bankers like to say their organizations are actually technology companies with a banking license. At the end of the day, they’ve still got that large bank feel, but Citi’s fintech unit is dedicated to making its workplace feel like a startup.
Yolande Piazza has been at Citi for almost 30 years. Earlier this month, she was named chief executive officer of Citi FinTech, after acting as interim chief for seven months and serving as its chief operating officer before that.
Since Citi FinTech launched in 2015 it has been focusing on creating mobile-first banking experiences for its customers. In December it launched its first product, a mobile-first banking experience for its Citigold customers that also includes wealth management services. A month before that it opened many of its application programming interfaces to third-party developers through its API Developer Hub.
More in Marketing

Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs
CMOs launched these new programs in response to the growing importance of influencers in recommending products.

Agencies create specialist units to help marketers’ solve for AI search gatekeepers
Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts.

What AI startup Cluely gets — and ad tech forgets — about attention
Cluely launched a narrative before it launched a tool. And somehow, it’s working.