Wrapping the production team into the overall creative team ensures that critical brand knowledge and insights are applied during the concepting phase and the execution of the concept — ultimately delivering exceptional content. an in-house content studio makes great creative and business sense because it leads to a better end product — and stronger ROI for the client. It’s much faster and, as a result, ultimately more satisfying.
Category Archives: Agencies
- What happens when you have a ‘black people’ Advertising Week panel without black people
- To compete with Facebook and Google, publishers step up their ad-targeting game
- What’s on Martin Sorrell’s mind: ‘We need to rename advertising’
- How millennials killed the focus group
- Call me, maybe: Facebook embraces old-school media buying
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