Marketing
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Ad tech’s movers and shakers are readying a resurgence of M&A activity
April 4, 2024 • 6 min read -
Why the esports industry’s publisher ownership model is on its way out
April 4, 2024 • 1 min read -
Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
April 4, 2024 • 5 min read -
How Luminosity Gaming won over Kroger to get in to Super Smash Bros.
April 3, 2024 • 6 min read -
Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now
April 2, 2024 • 6 min read -
Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?
April 2, 2024 • 6 min read -
G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business
April 1, 2024 • 9 min read -
Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 29, 2024 • 4 min read -
The Home Depot rebrands its retail media network in pitch for ad dollars
March 29, 2024 • 4 min read