Connect with execs from The New York Times, TIME, Dotdash Meredith and many more
How retailers like Michael Kors are turning Instagram into customer-loyalty vehicles
With its recently relaunched “InstaKors” program, Michael Kors is hacking its Instagram feed to turn its 8.2 million followers into not only customers, but returning customers.
It’s no small task. Despite opening its API and introducing an algorithm-based feed, Instagram still doesn’t allow active links in captions. So retailers, and fashion brands in particular, have been coming up with ways to make the products in its posts easy to find off the platform.
To read the rest of this story, please visit Glossy.
More in Marketing
JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaign
JanSport is looking to become “part of the cultural scroll” and not just interrupt the videos its target audience is watching.
Brands are discovering their sales associates are among their most valuable influencers
After all, who knows the product they are selling better? And who can talk about it with more authority?
Brands navigate political tightrope amidst heightened culture war risks
Amidst escalating culture war risks, brands find themselves on a delicate political tightrope, balancing consumer appeal while avoiding missteps.