LAST CHANCE:

12 passes left to attend the Digiday Publishing Summit

SECURE YOUR SEAT

#NastyWoman: Inside the spread of feminist merchandise on Instagram

When Donald Trump muttered a loaded insult at Hillary Clinton during a presidential debate in October, Amanda Brinkman took the opportunity to reverse the narrative and print the phrase on a T-shirt, turning it into a badge of honor.

“Nasty Woman” shirts, which display the words in capital letters over a pink heart, went up for sale that night on Brinkman’s “Google Ghost” Shopify page — which houses the results of her T-shirt printing side hobby — with 50 percent of their proceeds to be donated to Planned Parenthood. She posted an image of one of the tees to her personal Instagram and the @googleghostpress Instagram simultaneously. Overnight, thousands of them were ordered.

To read the rest of this story, please visit Glossy.

More in Marketing

Inside Estée Lauder’s $14 billion reset: AI, brand trouble and a travel retail retreat

Estée Lauder’s $14 billion turnaround is underway, driven by AI, e-commerce expansion and a strategic brand reset. Here’s what’s working — and what’s still at risk.

Ignoring political noise, TikTok works to shore up place in organic social hierarchy

The platform wants to remain a key tool for organic activity of brands like McDonald’s and Poppi, even as it helps to draw paid investment.

Walmart finds its cushion in advertising as tariffs bite

Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the second quarter, Walmart’s ad revenue jumped 46% year over year, a number padded by the addition of Vizio, the smart TV maker it picked up last year. Strip that out, and the U.S. business still […]