What LVMH’s sale of DKNY tells you about the luxury market

LVMH is selling off Donna Karan International, the owner of DKNY, to G-III Apparel Group in a deal that is valuing the troubled brand for $650 million. 

It’s not entirely a surprise: Donna Karan had been losing money for years, operating in a tough business environment. Luxury analysts say DKNY’s annual sales (LVMH does not break out individual company performance) came in at about $450 million. So G-III is paying about $1 to $1.5 times annual revenue, less than the 1.9 times LVMH paid when it bought the company in 2001 for $643 million.)

Read the rest of this story on Glossy.co

 

 

https://digiday.com/?p=190000

More in Marketing

What Blast’s Dota 2 expansion means for Blast.tv

As of today, “Dota 2” has joined “Counter-Strike” on Blast.tv, becoming only the second esport to be featured on the platform. Digiday spoke to Blast.tv head of product Rory McEvoy to learn why Blast.tv is going all-in on “Dota 2.”

Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public company

Reddit is now treading the well-worn path of many platforms before it: the quest to gather a large enough user base to attract brands without alienating its core audience.

Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend

There is a sense from agency sources that marketers are paying more attention to their paid search efforts this year.