Soil Your Pants? Citi Bike’s Got You Covered

When it comes to real-time marketing, it sometimes pays to get into someone’s pants.

Paull Young, the director of digital media at charity: water, was on his way to a Friday morning meeting last week, pedaling along on a Citi Bike when disaster struck:

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Thankfully, Young was unharmed, if a bit inconvenienced.

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Seeing Young’s distress call over Twitter, Citi Bike sprang into action with an assist from JCrew — and even included a cute hashtag.

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Young emerged from his meeting for a delightful surprise (albeit a bit late to save face for his appointment):

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Happy to continue using Citi Bike as his method of transportation, Young took a trip to pick up some new slacks with his gift card.

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If only Citi Bike were as quick to help us out when we can find a cycle — or, for that matter, a free dock to park it in.