Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
When Michael Kors ran the first sponsored Instagram post in 2013, the backlash was immediate. Today, Instagram feeds are full of brands’ ads — including more from Michael Kors, which is quite taken with the photo and video sharing platform. This summer, it premiered a video series on Instagram to promote its Jet Set 6 summer collection, featuring model Lily Aldridge.
Elsewhere, brands are getting creative with ads meant to feel native to whatever social channel they’re creeping onto. Take Calvin Klein, for instance, which ran racy Tinder ads this past fall. On Tinder, don’t be surprised if, when swiping left and right through the app, you come across a model wearing Calvin Klein jeans and briefs.
More in Marketing
Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established
The days of ‘fake it ’til you make it’ are coming to an end.
Shopify says purchases are coming ‘inside ChatGPT’ through agentic storefronts as OpenAI retreats on Instant Checkout
Under the updated approach, Shopify merchants’ products will still appear inside ChatGPT conversations, but buyers will typically complete purchases on the merchant’s own online storefront.
Lay’s uses WhatsApp to create a group chat for World Cup fans
Lay’s is using WhatsApp to mimic the group chat during the World Cup, engaging fans and building first-party data.