Join us Sept. 14-16 in Miami to connect with top publishing leaders
Too often, the essence of a brand can get lost behind a wall of words.
Mantras and mission statements are nice, but a tweet might be the best way to distill a company’s essence down to the basics. So we asked agencies — brand-builders themselves — how they’d describe their companies in 140 characters or less. Then we did them the favor of mocking up a tweet for them.
Got any we missed? Tweet at us.
TBWA/Chiat/Day New York (via CEO Rob Schwartz)
Hey @Digiday and @shareenpathak here’s ours: “New York Hustle. Global Muscle.” @TBWAChiatNY pic.twitter.com/8TmL1weMFr
— Rob Schwartz (@Schwartzie14) December 23, 2015
BBH
@Digiday @shareenpathak For @BBHNewYork: Creativity that makes brands famous. — BBH New York (@BBHNewYork) December 23, 2015
Distillery Project
@Digiday We go by, “Simple. Pure. And insanely potent.”
— Distillery Project (@DistilleryProj) December 23, 2015
180 Los Angeles
Dear @Digiday and @shareenpathak, at @180LA our purpose is to drive the cultural conversation and to get the world talking #180Thinking — Stephen Larkin (@stephenlarkin) December 23, 2015
Bernstein Rein
@Digiday meet @Bernstein_Rein, a Connection Agency. We connect brands with people in ways that stick!
— Chris Perkins (@TopherPerkins) December 23, 2015
David & Goliath
@Digiday We are a purpose driven agency that inspires people and brands to be brave enough to embrace their authentic truth. #Brave
— David&Goliath (@DEFYyourGOLIATH) December 23, 2015
M&C Saatchi Mobile
@Digiday @shareenpathak Majorly Mobile Marketing Minded
— M&C Saatchi Mobile (@MCSaatchiMobile) December 23, 2015
Rosetta
@Digiday: Rosetta is at the intersection of human benefit and business impact. @shareenpathak #CustomerEngagement
— Rosetta (@RosettaMktg) December 23, 2015
Team One
More in Marketing
Future of Marketing: Brands want creators who can win over humans and machines at once
Why creator briefs are starting to look like a map of AI search queries.
Ace Hardware adds weather-triggered programmatic ads to retail media strategy
Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week.
How every major platform pays creators
Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.