Too often, the essence of a brand can get lost behind a wall of words.
Mantras and mission statements are nice, but a tweet might be the best way to distill a company’s essence down to the basics. So we asked agencies — brand-builders themselves — how they’d describe their companies in 140 characters or less. Then we did them the favor of mocking up a tweet for them.
Got any we missed? Tweet at us.
TBWA/Chiat/Day New York (via CEO Rob Schwartz)
Hey @Digiday and @shareenpathak here’s ours: “New York Hustle. Global Muscle.” @TBWAChiatNY pic.twitter.com/8TmL1weMFr
— Rob Schwartz (@Schwartzie14) December 23, 2015
BBH
@Digiday @shareenpathak For @BBHNewYork: Creativity that makes brands famous. — BBH New York (@BBHNewYork) December 23, 2015
Distillery Project
@Digiday We go by, “Simple. Pure. And insanely potent.”
— Distillery Project (@DistilleryProj) December 23, 2015
180 Los Angeles
Dear @Digiday and @shareenpathak, at @180LA our purpose is to drive the cultural conversation and to get the world talking #180Thinking — Stephen Larkin (@stephenlarkin) December 23, 2015
Bernstein Rein
@Digiday meet @Bernstein_Rein, a Connection Agency. We connect brands with people in ways that stick!
— Chris Perkins (@TopherPerkins) December 23, 2015
David & Goliath
@Digiday We are a purpose driven agency that inspires people and brands to be brave enough to embrace their authentic truth. #Brave
— David&Goliath (@DEFYyourGOLIATH) December 23, 2015
M&C Saatchi Mobile
@Digiday @shareenpathak Majorly Mobile Marketing Minded
— M&C Saatchi Mobile (@MCSaatchiMobile) December 23, 2015
Rosetta
@Digiday: Rosetta is at the intersection of human benefit and business impact. @shareenpathak #CustomerEngagement
— Rosetta (@RosettaMktg) December 23, 2015
Team One
More in Marketing
WTF is the American Privacy Rights Act
Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy.
Here’s how some esports orgs are positioning themselves to withstand esports winter
Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers.
Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness
Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.