The Future of Diversified Media
At a time when national opinion of media is at an all-time low, how can you win over and maintain the trust of your readers? Hear how one publisher ensures its readership, spanning multiple [...]
What is Fueling the OTT Explosion? Exploring Trends and Strategies in 2021 with SpotX and Sling
-
Digiday Publishing Summit Worldwide LIVE -
Panel | 0:19:04 -
02/26/2021
Speakers
Upward-trending streaming viewership continues to fuel the explosive growth of OTT. In this session, hear about the key opportunities for publishers in 2021 to grow and accelerate their OTT business, from programmatic monetization to contextual buying and audience data. Ryan Kenney, VP of Platform at SpotX, and Andrew Tint, Head of Programmatic Partnerships at Sling will share their insights into crafting OTT offerings that deliver significant value to buyers.
More from this event
-
-
Personalizing the Cookieless Web: Rethinking User Experience and Inventory Monetization
Personalization is key to creating user-centric experiences. How can publisher monetization strategies contribute to delivering these tailored experiences to their audiences, and why is a cookieless [...]
-
Maximizing Audience Revenue with Data-Driven Storytelling
Effective storytelling requires a deep understanding of audience behavior at the program or platform level. But how can publishers adapt to emerging distribution channels and keep up with what [...]
-
Level-Up Your Omnichannel Game with an In-App Video Strategy
The gaming audience is the mainstream audience now. CPG, entertainment, and finance brands are finding meaningful new engagement with core “non-traditional” gaming audiences across devices and [...]
-
-
Identity Resolution Post Cookie
As buyers wrestle with competitors on how to win over new business since the elimination of the third- party cookie, business leaders are making predictions on how to capitalize in this changed [...]
-
Growth Drivers for Publishers in 2021: A conversation with Washington Post
With current and impending challenges facing the industry today, publishers and platforms are taking meaningful steps to help solve identity in a post 3rd-party cookie and IDFA regulated world. [...]
-
From Fortnite to Fashion, and Everything in Between: A Conversation with Twitch
Let’s talk about all things live streaming. In this session, a Twitch executive will take us through a multitude of topics including the brand’s content evolution, audience make-up, covid-19 [...]
Latest event video
-
What’s Next for Food Service Brands?
2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
-
Trust is the New Brand Equity
New data from Edelman’s 2021 Trust Barometer Special Report reveals an expanded domain for brand relevance – one that encompasses culture, society and purpose. In fact, 86% of consumers expect [...]
-
The Text Treatment: How SiO Beauty Drives Personalized Marketing with SMS
SiO Beauty, a skincare brand best known for their clinically-proven wrinkle smoothing patches, engages their SMS audience with educational content—from the first welcome message through [...]
-
The Great Re-Set
In this session VICE Media, global CMO Nadja Bellan-White will discuss the ramifications of catalytic political, social, and behavioral shifts in society and how that impacts the state of consumer [...]
-
The Evolving Workforce
Maintaining and hiring the best talent to help businesses thrive is perhaps more important than ever. Businesses can no longer rely on some of the more compelling parts of workplace culture [...]
-
The Changing Face of Loyalty
How is Mastercard thinking about driving consumer connection by tapping into purpose-driven initiatives? This session will highlight Mastercard’s In Solidarity pledge to invest in Black communities [...]
-
Taking Digital to the Next Level: Enhancing Consumer Experience
L’Oréal USA’s Chief Digital & Marketing Officer, Marc Toulemonde, discusses how to create an experience that’s dedicated and personalized to consumer’s needs through the seamless [...]
-
Staying Relevant to Your Target Customer: How to Win with Gen Z in Retail
In this session, Craig Brommers, American Eagle CMO will discuss how American Eagle is continually thinking of innovative ways for Gen Z to experience its products. This is accomplished by leaning [...]
-
People, Places, & Creating Innovative Spaces
Coronavirus restrictions have drastically limited the physical spaces that people can occupy while the struggle for racial justice has raised questions over who feels welcome in shared spaces. The [...]