The Future of Diversified Media
At a time when national opinion of media is at an all-time low, how can you win over and maintain the trust of your readers? Hear how one publisher ensures its readership, spanning multiple [...]
Upward-trending streaming viewership continues to fuel the explosive growth of OTT. In this session, hear about the key opportunities for publishers in 2021 to grow and accelerate their OTT business, from programmatic monetization to contextual buying and audience data. Ryan Kenney, VP of Platform at SpotX, and Andrew Tint, Head of Programmatic Partnerships at Sling will share their insights into crafting OTT offerings that deliver significant value to buyers.
At a time when national opinion of media is at an all-time low, how can you win over and maintain the trust of your readers? Hear how one publisher ensures its readership, spanning multiple [...]
Personalization is key to creating user-centric experiences. How can publisher monetization strategies contribute to delivering these tailored experiences to their audiences, and why is a cookieless [...]
Effective storytelling requires a deep understanding of audience behavior at the program or platform level. But how can publishers adapt to emerging distribution channels and keep up with what [...]
The gaming audience is the mainstream audience now. CPG, entertainment, and finance brands are finding meaningful new engagement with core “non-traditional” gaming audiences across devices and [...]
As buyers wrestle with competitors on how to win over new business since the elimination of the third- party cookie, business leaders are making predictions on how to capitalize in this changed [...]
With current and impending challenges facing the industry today, publishers and platforms are taking meaningful steps to help solve identity in a post 3rd-party cookie and IDFA regulated world. [...]
Let’s talk about all things live streaming. In this session, a Twitch executive will take us through a multitude of topics including the brand’s content evolution, audience make-up, covid-19 [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Marketers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. More [...]
Marketers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. More [...]
Among the more consequential developments brewing in the broader TV ad market is the makeover of the industry’s measurement system. After decades of being dominated by a single measurement [...]
The promise of programmatic buying is to streamline the ad sales process. And that proves out — to a point. But when it comes to buying ads on streaming services — and especially when adding [...]
It’s hard to talk about the social video space without focusing on the short-form vertical video format. And it’s hard to focus on the short-form vertical video format without an eye to the [...]