Digiday Brand Summit LIVE 
Presentation | 0:15:30 
01/28/2021 
Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising. Tim Hyzdu, Resonate Executive Director, Insights and Analytics shares how in times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure.
The gaming audience is the mainstream audience now. CPG, entertainment, and finance brands are finding meaningful new engagement with core “non-traditional” gaming audiences across devices and [...]
As buyers wrestle with competitors on how to win over new business since the elimination of the third- party cookie, business leaders are making predictions on how to capitalize in this changed [...]
Let’s talk about all things live streaming. In this session, a Twitch executive will take us through a multitude of topics including the brand’s content evolution, audience make-up, covid-19 [...]
A great brand is many things. For one company, this means starting off with one idea, building a vast audience, and then making a pivot. Hear from vp of marketing at Danone, Sonika Patel as she [...]
In 2020 gaming found itself firmly in the spotlight, as more people looked for ways to stay connected and entertained in a virtual world. But while gaming has never been bigger, the gaming audience [...]
Customers have been migrating from in-store to online for the last decade but last year we have seen an unprecedented acceleration of this trend due to Covid. Retailers are continuing to figure out [...]
Interested in ways to better use data to uncover and reach your ideal customer profile? Goodway Group will walk through how to analyze your data to pull out insights and which sources can help [...]
Every brand is eager for customer feedback in order to deliver on things that consumers actually want. In this session hear how home furnishing and design brand, FLOYD uses customer surveys to inform [...]
With consumer needs changing at the speed of culture, identifying untapped potential is the only constant for brands that want to remain relevant. Building on its rich history, Rockstar is revamping [...]
Digiday+ Research, along with the editors-in-chief of Modern Retail and Glossy, Cale Weissman and Jill Manoff, shared insights from our year-end holiday survey and our conversations with executives [...]
Executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide explore the role that CTV platforms play in today’s streaming ad [...]
Executives from Digitas North America, GroupM, Known and Mediahub Worldwide examine streaming’s identity [...]
Agency executives from Carat, Havas Media Network, Horizon Media, OMD, Publicis Media Exchange, UM Worldwide and Walton Isaacson outline streaming's fragmentation [...]
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open [...]
Programmatic video ads are purchased and streamed over the internet on any device, including mobile devices, tablets, computers and connected TV. This lesson reviews the rapidly growing digital video [...]
Identity in the digital advertising space refers to having an understanding of a user and their journey. The goal of working with identity is to achieve a unified view of the user across all possible [...]
This lesson reviews rapidly developing data privacy regulations. It is intended for those familiar with programmatic advertising who want to expand their understanding. In the EU, the stringent GDPR [...]