What Happened to In-Housing?
Three years ago, brands took a huge risk in beginning to bring a lot of advertising solutions in-house, but what happened? As we continue to navigate out of this pandemic, brands have had to steer a [...]
Programmatic Leading the Path to Recovery
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Digiday Programmatic Marketing Summit LIVE -
Interview | 0:19:15 -
05/19/2021
Speakers
Justin Scarborough
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Programmatic Director, PMG
Hospitality, leisure, entertainment, manufacturing and transportation are among the industries hardest hit by the pandemic. As vaccinations go up across the country, life is slowly bearing some semblance of normal, and consumer spending is projected to be robust through the rest of 2021, and beyond. In this session, Justin Scarborough, programmatic director at PMG will cover how marketers could leverage programmatic to accelerate their respective recoveries, and the strategies they can employ to stand out amidst heavy competition in the ad marketplace.
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