Join us on July 30 in NYC for a breakfast & panel
Digiday+ Presents: Ask Our Editors 
Presentation | 57:27 
12/19/2023 
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, it’s a make-or-break financial season, as holiday profits can account for the majority of some brands’ annual revenue. As such, there is immense pressure to make this last piece of the final quarter count.
Against this backdrop – and with the stakes so high for marketers – Digiday+ Research examines which commerce channels are dominating brands’ holiday sales plans in 2023. We also highlight the key marketing strategies within those channels and offer their performance predictions for the 2023 season.
Digiday+ Research, along with the editors-in-chief of Modern Retail and Glossy, Cale Weissman and Jill Manoff, shared insights from our year-end holiday survey and our conversations with executives [...]
2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
New data from Edelman’s 2021 Trust Barometer Special Report reveals an expanded domain for brand relevance – one that encompasses culture, society and purpose. In fact, 86% of consumers expect [...]
SiO Beauty, a skincare brand best known for their clinically-proven wrinkle smoothing patches, engages their SMS audience with educational content—from the first welcome message through [...]
In this session VICE Media, global CMO Nadja Bellan-White will discuss the ramifications of catalytic political, social, and behavioral shifts in society and how that impacts the state of consumer [...]
How is Mastercard thinking about driving consumer connection by tapping into purpose-driven initiatives? This session will highlight Mastercard’s In Solidarity pledge to invest in Black communities [...]
L’Oréal USA’s Chief Digital & Marketing Officer, Marc Toulemonde, discusses how to create an experience that’s dedicated and personalized to consumer’s needs through the seamless [...]
In this session, Craig Brommers, American Eagle CMO will discuss how American Eagle is continually thinking of innovative ways for Gen Z to experience its products. This is accomplished by leaning [...]
Executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide explore the role that CTV platforms play in today’s streaming ad [...]
Executives from Digitas North America, GroupM, Known and Mediahub Worldwide examine streaming’s identity [...]
Agency executives from Carat, Havas Media Network, Horizon Media, OMD, Publicis Media Exchange, UM Worldwide and Walton Isaacson outline streaming's fragmentation [...]
Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open [...]