What’s Next for Food Service Brands?
2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
Last chance:
Join us in NYC on July 15 for CTV Advertising Strategies
Adapting to Growing Privacy Needs
-
CMO Summit LIVE -
Presentation | 0:15:11 -
07/19/2021
Speakers
Gary Burtka
|
VP, US Operations, RTB House
Privacy has become increasingly important to consumers and as a result, many players have increased data protection and limited many of the mechanisms previously used for modern-day targeting. Google’s cookie deprecation, while delayed, will only amplify these challenges. In this session, Gary Burtka, VP of US Operations at RTB House will discuss: What’s next beyond device IDs and cookies; How retailers and brands can target using 1st party data; Ways brands are engaging customers to capture more 1st party data
More from this event
-
-
Trust is the New Brand Equity
New data from Edelman’s 2021 Trust Barometer Special Report reveals an expanded domain for brand relevance – one that encompasses culture, society and purpose. In fact, 86% of consumers expect [...]
-
The Text Treatment: How SiO Beauty Drives Personalized Marketing with SMS
SiO Beauty, a skincare brand best known for their clinically-proven wrinkle smoothing patches, engages their SMS audience with educational content—from the first welcome message through [...]
-
The Great Re-Set
In this session VICE Media, global CMO Nadja Bellan-White will discuss the ramifications of catalytic political, social, and behavioral shifts in society and how that impacts the state of consumer [...]
-
The Changing Face of Loyalty
How is Mastercard thinking about driving consumer connection by tapping into purpose-driven initiatives? This session will highlight Mastercard’s In Solidarity pledge to invest in Black communities [...]
-
Taking Digital to the Next Level: Enhancing Consumer Experience
L’Oréal USA’s Chief Digital & Marketing Officer, Marc Toulemonde, discusses how to create an experience that’s dedicated and personalized to consumer’s needs through the seamless [...]
-
Staying Relevant to Your Target Customer: How to Win with Gen Z in Retail
In this session, Craig Brommers, American Eagle CMO will discuss how American Eagle is continually thinking of innovative ways for Gen Z to experience its products. This is accomplished by leaning [...]
-
CMO’s Imperative to Be Data Driven in a Privacy Safe World
Google cookies are sticking around longer than planned, but your customers are more tapped in to protecting their privacy than ever before. Resonate CMO Ericka Podesta McCoy shares how to leverage AI [...]
-
Building for What’s Next
Last year, as consumer behaviors shifted, marketing leaders faced new, disruptive challenges to effectively reach and communicate with their customers. What did we learn from these shifts, and what [...]
Latest event video
-
Digiday+ Holiday Commerce Strategies: A Marketer’s Wishlist
Digiday+ Research, along with the editors-in-chief of Modern Retail and Glossy, Cale Weissman and Jill Manoff, shared insights from our year-end holiday survey and our conversations with executives [...]
-
The Future of TV Episode 3: The connected TV outlook
Executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide explore the role that CTV platforms play in today’s streaming ad [...]
-
The Future of TV Episode 2: Inside streaming’s identity picture
Executives from Digitas North America, GroupM, Known and Mediahub Worldwide examine streaming’s identity [...]
-
The Future of TV Episode 1: The state of the streaming ad market
Agency executives from Carat, Havas Media Network, Horizon Media, OMD, Publicis Media Exchange, UM Worldwide and Walton Isaacson outline streaming's fragmentation [...]
-
Digiday+ Holiday Marketing and Commerce Strategies
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
-
Programmatic for sellers: Unit 2 – Understanding the world of programmatic deals
Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open [...]
-
Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold
Programmatic video ads are purchased and streamed over the internet on any device, including mobile devices, tablets, computers and connected TV. This lesson reviews the rapidly growing digital video [...]
-
Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions
Identity in the digital advertising space refers to having an understanding of a user and their journey. The goal of working with identity is to achieve a unified view of the user across all possible [...]
-
Programmatic for sellers: Unit 4 – The impacts of data privacy regulation
This lesson reviews rapidly developing data privacy regulations. It is intended for those familiar with programmatic advertising who want to expand their understanding. In the EU, the stringent GDPR [...]