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Adapting to Growing Privacy Needs
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CMO Summit LIVE -
Presentation | 0:15:11 -
07/19/2021
Speakers
Gary Burtka
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VP, US Operations, RTB House
Privacy has become increasingly important to consumers and as a result, many players have increased data protection and limited many of the mechanisms previously used for modern-day targeting. Google’s cookie deprecation, while delayed, will only amplify these challenges. In this session, Gary Burtka, VP of US Operations at RTB House will discuss: What’s next beyond device IDs and cookies; How retailers and brands can target using 1st party data; Ways brands are engaging customers to capture more 1st party data
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