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Lens on performance: CTV becomes a test lab for teams and tactics
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Virtual forum: Framing CTV tactics and growth for 2022 -
Interview | 0:19:58 -
12/15/2021
Speakers
Chris Innes
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Chief Operating Officer, MNTN
It is a time of convergence and new opportunities. Advertisers have never had the ability to test their TV content as nimbly as they now are able with connected TV. Brand and performance marketing teams have never had the opportunity to collaborate and combine expertise in actionable ways as they now can with CTV. In this conversation, Innes, Chief Operating Officer at MNTN, talks with James O’Brien, head of production for Custom at Digiday Media, about the new state of CTV for marketing teams in 2021 and 2022.
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