Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
Overheard at Prebid Summit: ‘Way too often, there’s a delta between what people do, and what they say they will do’
BOK on the future of agentic advertising, the death of the platonic era of buy- and sell-side platforms, and novel experiments on publishers monetizing AIOs.
October 15, 2025
