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Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
How U.K. news group Reach is diversifying traffic sources amid zero-click threat
Reach is diversifying beyond Google by leaning on news aggregators and monetizing Facebook engagement to offset declining search traffic.
November 3, 2025
