Publishing in the Platform Era

Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.

buzzfeed

Media Briefing: A history of media companies getting into the social platform business, in light of BuzzFeed’s plans

In light of BuzzFeed’s plans to launch its own social media platform, the Media Briefing evaluates other media companies’ past attempts to do the same.