Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
News publishers may be flocking to Bluesky, but many aren’t leaving X
The Guardian and NPR have left X, but don’t expect a wave of publishers to follow suit. Execs said the platform is still useful for some traffic and engaging with fandoms – despite its toxicity.
November 22, 2024
