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Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
BuzzFeed to invest $10 million in BF Island – How does it stack up against other social platforms’ launch costs?
BuzzFeed is $10 million of resources into building its new social platform BF Island. To put that number into context, here’s what it cost to launch other social platforms.
March 17, 2025
