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Retail Media Rewritten
The retail media network race continues to evolve in a highly competitive environment.
Walmart finds its cushion in advertising as tariffs bite
Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the second quarter, Walmart’s ad revenue jumped 46% year over year, a number padded by the addition of Vizio, the smart TV maker it picked up last year. Strip that out, and the U.S. business still […]
August 22, 2025
