Retail Media Rewritten

How Mars decides where to spend its retail media dollars

Ron Amram, the senior director of global media for Mars, gave a glimpse at the company’s playbook for selecting which retail media network partners.

Related Coverage

• As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings
• Publicis buys Mars United Commerce to solidify its prowess in connected commerce
• In the pitch for brand dollars, retail media networks turn to creators