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Forrester’s principal media report: It’s here to stay, so wise up on how to use it

Media
Marketing
Media Buying
Future of TV

Special Projects
Digiday+ Research
WTF Series
Newsletters

Retail Media Rewritten

The retail media network race continues to evolve in a highly competitive environment.

Retail Media Rewritten

Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media

The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.

January 9, 2026

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Retail Media Rewritten

Ad revenue grows at Target as Roundel stays insulated from broader retailer struggles

June 2, 2025

Retail Revolution

As retail media booms, lines blur between performance and brand marketing budgets

March 20, 2025

Retail Revolution

How retail media’s identity crisis is fueling a talent crunch

April 14, 2025

Retail Media Rewritten

How Costco stood against Trump’s agenda on tariffs, DEI this year

December 11, 2025
Retail Media Rewritten

WPP estimates commerce media spending to overtake TV this year

December 8, 2025
Sponsored

Brands, marketers turn to new top-level domains to build recognition in the era of AI
Retail Media Rewritten

U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner

December 2, 2025
Retail Media Rewritten

A shorter shopping window complicates retail’s already challenging holiday season

November 20, 2025
Retail Media Rewritten

Target to launch new shopping app within ChatGPT

November 20, 2025
WTF Series

WTF is commerce media?

November 17, 2025
Sponsored

How brands are tapping into the checkout page as the newest performance channel

November 5, 2025
Retail Media Rewritten

How AI is reinventing the holiday gift guide

November 4, 2025
Retail Media Rewritten

The Great Resignation is over — unless you’re a retail CEO

October 31, 2025
Retail Media Rewritten

A look at the wide-ranging jargon coming out of the many ad networks

October 13, 2025
Retail Media Rewritten

Retail media boom forces grocers like Kroger, Albertsons to reorganize

October 13, 2025
Retail Media Rewritten

How REI, Wayfair and Tailored Brands are staying nimble amid supply chain disruption

October 1, 2025

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