The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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After 18 months in the oven, Forbes’s first party data play hits the market
February 16, 2021 • 4 min read -
With Forte, Vox Media looks to drive a majority of display revenue with its first party data
February 11, 2021 • 4 min read -
Publishers worry Taboola’s SPAC funding could make them more dependent on its ad revenue
February 8, 2021 • 5 min read -
Why a tweet from California’s AG about a global privacy tool has companies scrambling
February 8, 2021 • 6 min read -
Cheatsheet: PubMatic plots path to growth as a public ad tech vendor
December 10, 2020 • 6 min read -
‘Table stakes’: Why publishers’ first-party data has become prerequisite to programmatic ad sales
December 7, 2020 • 4 min read -
‘Not a lot of experimenting going on’: Ad buyers cut back on ad format experimentation
September 30, 2020 • 3 min read -
‘Total whack a mole’: Rogue political ads create mounting brand safety problems for publishers
September 25, 2020 • 4 min read -
‘We’re about hiring journalists’: Insider Inc. launches third global news hub in Singapore
September 17, 2020 • 4 min read