The Programmatic Publisher
The automation of buying media has created significant challenges and opportunities in the publishing landscape.
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Why the Taboola-Outbrain deal fell apart and what it means for publishers
September 9, 2020 • 7 min read -
‘Supercharging contextual’: Publishers eye potential for contextual ad revenue growth
September 3, 2020 • 4 min read -
‘A healthy rebound’: Programmatic rally continues for publishers
September 3, 2020 • 3 min read -
‘Turns into the Super Bowl’: Media companies prepare for political ad dollars to roll in
August 6, 2020 • 4 min read -
Publishers are wary of the latest attempt to standardize GDPR compliance
July 14, 2020 • 4 min read