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Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco

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The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Publisher

‘Too many vested interests here’: Viewability concerns still plague agencies daily

February 10, 2017
The Programmatic Publisher

‘The doorbell doesn’t ring anymore’: News UK has had to change how it hires digital talent

February 10, 2017
The Programmatic Publisher

Publishers share roadblocks to server-to-server connections

February 8, 2017
The Programmatic Publisher

‘They will hang around forever’: Why SSPs aren’t going anywhere

February 7, 2017
WTF Series

WTF is conversational banking?

February 7, 2017
The Programmatic Publisher

How Trinity Mirror is using server-side ad trading to tap brand budgets

February 6, 2017
The Programmatic Publisher

Lower match rates and reduced yields: Publishers’ concerns about server-side header bidding

January 30, 2017
The Programmatic Publisher

‘One of the most critical roles’: Inside the evolving world of ad operations

January 26, 2017
WTF Series

WTF is programmatic guaranteed?

January 20, 2017
The Programmatic Publisher

How second-price auctioning can create headaches for publishers

January 16, 2017
WTF Series

WTF is the EU ePrivacy directive?

January 13, 2017
The Programmatic Publisher

The latest crucial role at publishers: The programmatic analyst

January 9, 2017
The Programmatic Publisher

The Telegraph is quadrupling the size of its programmatic ad team

January 4, 2017

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