Navigating Economic Instability
Comprehensive coverage as brands, agencies and marketers try to survive unstable economic conditions.
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Ad tech firms focus on layoffs as ad recession fears build
December 21, 2022 • 7 min read -
Digiday+ Research: Publishers lack confidence in 2022 revenues heading into 2023
December 21, 2022 • 2 min read -
Dentsu’s forecast for 2023 shows a year of slowing growth reaching $740B, led by digital
December 15, 2022 • 3 min read -
‘Conservative, not dystopian’: IAB Europe economist Daniel Knapp’s ad spending outlook for 2023
December 14, 2022 • 5 min read -
Ad spending forecast: cloudy with a chance of recession
December 12, 2022 • 5 min read -
‘A very different environment for M&A’: Dealmaking trundles on as ad slowdown drags
December 6, 2022 • 6 min read -
‘Time to go on the offense’: In a choppy ad tech M&A market, strategic investors eye deals
December 1, 2022 • 4 min read -
As purpose-driven ads face challenges this holiday, could podcasting provide a lift?
November 30, 2022 • 4 min read -
Media Briefing: Publishers are feeling the economy’s impact on their Q1 sales cycles
November 10, 2022 • 11 min read -
Why media investors are saying publishing company VC funding slowdown is a good thing
November 10, 2022 • 5 min read