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Navigating Economic Instability

Comprehensive coverage as brands, agencies and marketers try to survive unstable economic conditions.

Navigating Economic Instability

The rundown: How Trump’s tariffs could put marketers in a recession frame of mind

February 11, 2025
Navigating Economic Instability

Tariffs, inflation and the ad market’s race for flexibility

February 4, 2025
Navigating Economic Instability

Advertising’s dealmakers are gearing up for a 2025 surge

January 3, 2025
Sponsored

What marketers need to know about consumer spending habits in 2025

December 13, 2024
Navigating Economic Instability

2024 was a trillion dollar year that signals slower days ahead

December 8, 2024
Member Exclusive

Marketing Briefing: What recent earnings for P&G, Unilever and Coke say about where the industry is headed

November 5, 2024
Marketing on Platforms

Buyers hope a proposed tariff on Chinese goods will disrupt the Temu and Shein ad blitz and lower Meta CPMs

September 18, 2024
Navigating Economic Instability

The cases for and against the CMO role

September 3, 2024
Navigating Economic Instability

Amid layoffs and cost cutting, Time CEO Jessica Sibley is expecting a ‘very strong second half’

August 27, 2024
Member Exclusive

Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024

August 12, 2024
Navigating Economic Instability

Media and advertising dealmaking shows progress, but full recovery is still out of reach

August 6, 2024
Navigating Economic Instability

Goodway Group quietly laid off employees in 2 ‘rounds’ as it restructures to find future growth

June 14, 2024
Navigating Economic Instability

Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most

June 11, 2024

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