Navigating Economic Instability
Comprehensive coverage as brands, agencies and marketers try to survive unstable economic conditions.
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‘Mid, single digit growth is back’: ad spending’s new normal looks strikingly familiar
September 6, 2023 • 5 min read -
Digiday editors discuss the top trends from summer 2023
August 29, 2023 • 3 min read -
Ad agency Pereira O’Dell budgets for contingencies in clients’ 2024 campaign strategies
August 22, 2023 • 3 min read -
Here’s what ad and media execs really mean when commenting on a whirlwind Q2
August 9, 2023 • 7 min read -
Research Briefing: Most publishers expect their revenue to increase in the next 12 months
August 3, 2023 • 4 min read -
The ad slowdown (or lack thereof) gives the industry reason to hope
July 28, 2023 • 5 min read -
Study finds open programmatic CTV ad spend slows for the first time in years
June 14, 2023 • 3 min read -
Media Briefing: Publisher execs fear lack of visibility for Q3, but feel steady year over year
June 8, 2023 • 11 min read -
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
May 31, 2023 • 3 min read