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Inside Dentsu’s plan to make entertainment a part of every brand’s budget

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Navigating Economic Instability

Comprehensive coverage as brands, agencies and marketers try to survive unstable economic conditions.

Navigating Economic Instability

‘The shine has definitely come off’: Digiday’s top takeaways from 2022

December 27, 2022
Navigating Economic Instability

Mythbuster: an ad recession’s biggest misconceptions

December 26, 2022
Member Exclusive

Media Briefing: The media industry’s top takeaways of 2022

December 22, 2022
Navigating Economic Instability

Ad tech firms focus on layoffs as ad recession fears build

December 21, 2022
Member Exclusive

Digiday+ Research: Publishers lack confidence in 2022 revenues heading into 2023

December 21, 2022
Navigating Economic Instability

Dentsu’s forecast for 2023 shows a year of slowing growth reaching $740B, led by digital

December 15, 2022
Navigating Economic Instability

‘Conservative, not dystopian’: IAB Europe economist Daniel Knapp’s ad spending outlook for 2023

December 14, 2022
Member Exclusive

Marketing Briefing: Inflation pushes marketers to value messaging and ongoing sales promotions as they court ‘savvy shoppers’

December 13, 2022
Navigating Economic Instability

Ad spending forecast: cloudy with a chance of recession

December 12, 2022
Navigating Economic Instability

‘A very different environment for M&A’: Dealmaking trundles on as ad slowdown drags

December 6, 2022
Navigating Economic Instability

‘Time to go on the offense’: In a choppy ad tech M&A market, strategic investors eye deals

December 1, 2022
Navigating Economic Instability

As purpose-driven ads face challenges this holiday, could podcasting provide a lift?

November 30, 2022
Navigating Economic Instability

Publishers continue to evaluate cost-cutting in Q4, with economic and budgetary pressures mounting

November 17, 2022

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