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Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
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Media Product Strategies
Newsrooms are constantly evolving the products necessary to meet growing audience demand.
Content & Commerce
How Wired leveraged Cyber Week readers to increase subscription revenue
December 4, 2020
Media Product Strategies
‘Go to market faster’: The Washington Post’s Arc goes outside the tent for payment and data integrations
November 24, 2020
Media Product Strategies
‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content
November 17, 2020
Media Product Strategies
‘More is more’: News publishers dial up the marketing heat on their subscription products
November 12, 2020
Media Product Strategies
How the Washington Post is expanding its global subscriber base
October 30, 2020
Media Product Strategies
‘This conversation is personal’: Inc.’s columnists are now available through text for readers willing to pay
October 29, 2020
Media Product Strategies
Bloomberg Media tunes up ABBA to break down barriers between its ads and subscriber businesses
October 27, 2020
Media Product Strategies
‘It’s on the writers’: How The Correspondent drives interaction between members and its journalists
October 14, 2020
Media Product Strategies
Bloomberg Media aims to grow its six-figure subscriber base through new OTT campaign
October 7, 2020
Media Product Strategies
‘A good job of retaining’: Publishers see subscription resilience as evidence of sticky coronavirus-cohorts grows
September 30, 2020
Going Global
Election-focused products charge U.S. growth at The Economist
September 23, 2020
Media Product Strategies
Fortune Connect is bringing its conference business to a larger audience, with a higher price tag
September 15, 2020
Media Product Strategies
How The Economist has tripled the number of subscribers driven by LinkedIn
September 14, 2020
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