Life Beyond the Cookie
A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.
Digiday+ Research: Agencies are ready to move on from third-party cookies, while brands lag behind
Marketers are a lot more hesitant to let go of cookies than their publisher counterparts, and, in particular, brand marketers are more hesitant than agencies.
December 12, 2024
