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Life Beyond the Cookie

A comprehensive view of how the ad industry at large is preparing for the loss of the third-party cookie.

privacy sandbox

Member Exclusive

Ad Tech Briefing: The CMA tosses Google’s Privacy Sandbox a lifeline, as many declare it DOA

Google’s cookie U-turn eases U.K. Government scrutiny as U.S. antitrust remedy rulings near.

June 17, 2025

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Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen

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The winners and losers of Google’s third-party cookie reversal

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Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped

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Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

April 25, 2025
The Confessions

Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate

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Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?

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Life Beyond the Cookie

Google’s Chrome retreat puts momentum for cookie alternatives in doubt

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Media Briefing: Publishers are frustrated — and quietly grateful — after Google’s cookie U-turn

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Life Beyond the Cookie

The industry’s response to Google’s third-party cookie U-turn: ‘endless millions have been wasted’

April 23, 2025

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