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Generative AI

A look at how the industry is tackling generative artificial intelligence.

Brands are seeing an influx of traffic from ChatGPT and Google Gemini

DTC brands are grappling with how best to harness the traffic coming from AI chat tools like ChatGPT and Google Gemini.

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As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations

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CES Briefing: Agentic AI era heralds SEO overhaul, Q&A with Mastercard’s Raja Rajamannar & Dotdash Meredith’s OpenAI ad assist

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The 2025 Notebook

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The state of AI: Where WPP, R/GA, IPG and other marketers stand in 2025

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Digiday @ CES

CES Briefing: Ad industry peeks at the ‘agentic’ era & confronts low-quality ad experiences

January 8, 2025
Generative AI

AI Briefing: Writer’s CTO on how to make AI models think more creatively

January 3, 2025
Generative AI

How AI could shape content and ads in 2025

January 2, 2025
Looking Back/Ahead to 2024

Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work

January 1, 2025
Content & Commerce

Generative AI grows up: Digiday’s 2024 timeline of transformation

December 31, 2024

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