12 seats left:
Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Gaming & Esports
The TikTok outage caused TikTok Shop sales to spike, not sink
As it turns out, the hours-long TikTok shutdown on Jan. 18 and 19 did not have a negative impact on the platform’s sales over the weekend. In fact, TikTok Shop sales spiked in the days immediately preceding and following the ban.
January 23, 2025
