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Evolving Agencies
Member Exclusive
Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets
February 3, 2025
Brands in Culture
Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
January 31, 2025
Evolving Agencies
Havas acquires sports marketing agency in first deal following stock exchange debut
January 23, 2025
Evolving Agencies
GroupM’s leadership reorg gets an assist from a McKinsey exec
January 22, 2025
Digiday @ CES
What the agentic AI era means for ad agencies, with Omnicom’s Jonathan Nelson
January 14, 2025
The 2025 Notebook
Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025
January 10, 2025
Digiday @ CES
CES Briefing: Agency compensation models in the AI era, a speedrun of the CES show floor & Disney’s tech showcase
January 10, 2025
Digiday @ CES
CES Briefing: A Q&A with Stagwell’s Mark Penn & the streaming ad data disconnect
January 9, 2025
Evolving Agencies
The Acxiom data dilemma behind Omnicom’s market-making IPG acquisition
January 6, 2025
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Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing role of tech in investment
January 6, 2025
Evolving Agencies
How Omnicom’s purchase of IPG changes the notion of an agency holding company
January 2, 2025
Content & Commerce
Generative AI grows up: Digiday’s 2024 timeline of transformation
December 31, 2024
Evolving Agencies
Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’
December 30, 2024
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