Subscribe
|
Login
Reader
Digiday+ Member
Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout
News
Digiday +
Podcasts
Events
Awards
News
Digiday +
Podcasts
Events
Awards
Hot Topics
The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics
Login
Subscribe
My Account
Logout
Special Projects
Digiday+ Research
WTF Series
Newsletters
Nike versus Adidas: Who’s winning the World Cup’s brand head to head?
Media
Marketing
Media Buying
Future of TV
Special Projects
Digiday+ Research
WTF Series
Newsletters
Evolving Agencies
Evolving Agencies
WPP is betting its future on getting paid for outcomes
February 27, 2026
Evolving Agencies
Rising demand for principal media buying underpins WPP’s turnaround plan
February 26, 2026
Evolving Agencies
The fight over principal media has moved on but advertisers are still catching up
February 24, 2026
Member Exclusive
Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again
February 23, 2026
Evolving Agencies
In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record
February 23, 2026
Evolving Agencies
In Graphic Detail: The state of the marketing agency sector
February 20, 2026
Member Exclusive
Future of Marketing Briefing: The mental gymnastics of principal media
February 20, 2026
Evolving Agencies
Omnicom’s lack of surprises in its 2025 earnings is both a good and bad thing
February 19, 2026
Member Exclusive
Media Buying Briefing: Attivo breathes new life into Hill Holliday and DNY with senior media hires
February 16, 2026
Evolving Agencies
While holdcos build ‘death stars of content,’ indie creative agencies take alternative routes
February 13, 2026
Evolving Agencies
Canadian indie Salt XC expands its U.S. presence with purchase of Craft & Commerce
February 11, 2026
Evolving Agencies
‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
February 10, 2026
Member Exclusive
Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos?
February 9, 2026
<
1
2
3
4
5
…
25
>
Looking for something?
