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Uncertainty over TikTok’s U.S. future splinters creators and agencies
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Special Projects
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Evolving Agencies
Evolving Agencies
Why proper use of contextual targeting needs to focus on mindset more than metadata, report
November 17, 2021
Evolving Agencies
As a global media consultancy enters the U.S., an American agency network expands its overseas presence
November 11, 2021
Evolving Agencies
The Rundown: What media agency execs privately think about Meta/Facebook as a billion dollar ‘deaf to give-and-take’ client
November 4, 2021
Evolving Agencies
The Rundown: Omnicom elevates media-side exec to No. 2 position — and a domino effect of promotion follows
November 2, 2021
Member Exclusive
Media Buying Briefing: DE&I measurement ‘is a bullshit fix,’ and other takeaways from Digiday’s Media Buying Summit
October 25, 2021
Brand Safety
Omnicom Media Group signs onto Disney’s new clean-room offering as it also launches a brand purpose initiative
October 21, 2021
Evolving Agencies
‘This performance mindset can just explode’: iProspect’s Gonzales talks about building future media models
October 11, 2021
Member Exclusive
Media Buying Briefing: Media agencies need to be ‘systemic, not systematic’ about LGBTQ+ representation
October 11, 2021
Evolving Agencies
The Rundown: What Omnicom Media Group’s newest acquisition means for performance marketing
October 7, 2021
Member Exclusive
Media Buying Briefing: ‘Accountability is just going to spread’: Agencies agree carbon-neutral goals are a must
September 20, 2021
Evolving Agencies
‘We are the new type of competition’: How Stagwell Group’s CEO Mark Penn is going after the holding companies
September 15, 2021
Member Exclusive
Media Buying Briefing: How the multi-tasking Court Avenue aims to reduce digital ‘friction’ for its clients
September 6, 2021
Evolving Agencies
To GroupM N.A. CEO Kirk McDonald, everything’s a Rubik’s cube waiting to be solved
August 31, 2021
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