Evolving Agencies

Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut 

Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test as it meets with consultants. 

Related Coverage

• Intended or not, the new Omnicom will forever change agencies as we’ve known them
• How Omnicom’s purchase of IPG changes the notion of an agency holding company
• Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead