Evolving Agencies

Will Publicis Groupe keep exploring M&A or does it need to focus on what it’s already got?

Sources hint at potentially buying ad tech assets, with data onbarding firm LiveRamp heavily linked to a deal. But it may choose to concentrate on what it’s already bought.

Related Coverage

• Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave
• What’s the future of data collaboration platforms?
• Data licensing lawsuit adds a legal wrinkle to Omnicom’s planned acquisition of IPG