Evolving Agencies

Inside the messy middle of January Digital agency’s AI adoption

Brands and their agency partners have started using agents to plan, execute, and optimize ad purchases.

Related Coverage

• ‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving
• The agency holdcos have an AI story, but not an AI business model
• Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify