Business of TV
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Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl
February 15, 2023 • 4 min read -
Advertisers can feel good about Super Bowl LVII’s ratings, even if viewers didn’t love every ad
February 14, 2023 • 2 min read -
Future of TV Briefing: What counts as a video view? It depends
February 8, 2023 • 6 min read -
Future of TV Briefing: Streaming ad sellers need supplementary inventory sources
January 25, 2023 • 9 min read -
Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates
January 24, 2023 • 3 min read -
Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier
January 23, 2023 • 5 min read