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Business of TV

Member Exclusive

Future of TV Briefing: The 2025 glossary

This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.

August 27, 2025

Member Exclusive

Future of TV Briefing: WTF is co-viewing measurement?

August 20, 2025
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Future of TV Briefing: 5 reasons CTV’s ROI comes up short for advertisers

August 6, 2025
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The state of local streaming TV
Business of TV

Here’s what media buyers say they need to accelerate ad spend on Netflix

July 31, 2025
Member Exclusive

Future of TV Briefing: Sports throws a curveball in advertisers’ streaming investments

July 30, 2025
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Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it

July 28, 2025
Member Exclusive

Future of TV Briefing: CTV ad buyers say ‘the math isn’t mathing’ with sell-side shadiness, ad tech fees

July 23, 2025
Business of TV

Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson’s Albert Thompson

July 22, 2025
Business of TV

Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices

July 22, 2025
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Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?

July 21, 2025
Business of TV

Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

July 17, 2025
Member Exclusive

Future of TV Briefing: Inside the measurement issues roiling this year’s upfront market

July 16, 2025
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Future of TV Briefing: A preview of Digiday’s CTV Advertising Strategies event

July 9, 2025

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