Digiday CTV Advertising Strategies:
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Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
How Gen Z is reshaping shopping — and what it means for Gen Alpha
More than half of Gen Z (51%) discover products on social platforms, especially TikTok, Instagram and YouTube — leaving brands to rethink how they earn attention from these groups of consumers. Buying reach through traditional channels is no longer enough as teens gravitate to platform-native, socially proofed product discovery. TeenVoice surveyed teens ages 13–19 to […]
June 24, 2025
