Only nine seats remain
for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
What OpenAI’s TBPN deal reveals about branded entertainment’s limits
Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy.
3 hours ago
