Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
Can brands like American Eagle appeal to Gen Z with Substack?
Brand-owned publications are arguably a cyclical trend and we’re in the next cycle of such a trend with Substack.
May 14, 2025
