Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
Inside Doritos’ ‘creator-led’ marketing strategy
It’s part of Doritos’ larger plan to increase its investments in creators, with James Wade, the brand’s senior director of marketing, characterizing the move as a “pretty dramatic jump this year.”
February 12, 2025
