Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?
TikTok has been a cultural spigot of sorts for marketers in recent years. So what happens when that spigot is shut off?
18 hours ago
