More from Digiday
Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026
April 1, 2026
Digiday+ Research’s third annual report on publishers’ revenues examines the current and future state of the group’s revenue streams, from traditional ad revenue to events and subscriptions.
‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat
April 1, 2026
Whatever hope remained that this would be a short war is fading. And with it, the assumption that the economic damage would be too.
Publishers see double-digit growth from TTD’s OpenPath, but volatility remains
April 1, 2026
Several publishers said that TTD is temporarily allowing duplicate bids on those integrating with OpenAds, as a sweetener to ease onboarding. One publisher said it plans to accelerate integration with OpenAds, to capitalize on this “likely temporary window.”