7 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

Virtual event: Preparing data for the AI, sponsored by Salesforce

More from Digiday

Media agencies use AI search insights to predict what audiences want

Media planners and buyers hope to learn how to better target investments by scrying shifting search habits.

How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’

Adopting generative AI and synthetic audiences, Kind North America’s marketing overhaul is cutting creative time and shifting agencies into strategic partners.

Future of TV Briefing: The creator economy needs a new currency for brand deals

This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.