7 spots left to attend:
Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Virtual event: How automation is unlocking streamlined workflows and enhanced collaboration
• May 2, 2024 •
More from Digiday
Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week
October 13, 2026
Advertising Week New York saw more ad tech M&A, plus, the rise of the “universal buying platform.”
Media buys and mega partnerships: How the creator economy is splitting in two
October 13, 2026
There’s a growing bifurcation in the creator economy. While the Alix Earle’s and Mr Beast’s of the world take on the role of agencies, nano and micro creators have become media buys. “Brands are increasingly approaching the space just like they would traditional channels with a media mix that reflects what they’ve done historically,” said […]
How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI
October 13, 2026
BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.