Virtual event: How automation is unlocking streamlined workflows and enhanced collaboration
May 2, 2024 •
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How ad buyers and sellers are placing their bets in 2025
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Executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year.
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Congress’ ultimatum for ByteDance to sell TikTok or face a U.S. ban has come and gone without resolution. Still, this moment of limbo offers a chance to take stock.
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Some might be forgiven for downplaying contingency plans while others scrambled — though tempting fate has rarely been wise.