Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
Video advertisers are turning to format innovation to push beyond interruptive experiences
Video advertising is always interruptive — until it isn’t.
Advertisers are solving the challenge of interruptive video ads by creating in-stream content so innovative and compelling that users decide to hold off on clicking “skip.” Others are going further still, working within entirely new formats that appear alongside video content without disrupting it.
In conjunction with a new research report exploring marketers’ and publishers’ evolving strategies and approaches to the current state of video ad formats, Digiday and GumGum interviewed three experts in video advertising.
In this video, you’ll see:
-Taylor Wiegert, VP and planning director at The Martin Agency, talk about the ways publishers, ad tech providers and platforms can work together to create new video-ad experiences
-Vikram Bhaskaran, global head of vertical strategy and marketing at Pinterest, highlights the “five dimensions of inspiration”
-GumGum CEO Phil Schraeder prompt brands to pick innovative video-ad formats that can follow striking pre-roll creative with a meaningful extension of message
More from Digiday
Cloudflare’s compliant crawler highlights tension – and opportunity – in the emerging AI content market
Cloudflare faces tension in its new role: sitting in the middle between publishers and AI companies while balancing trust, control and monetization.
The real winners of March Madness? Brands that move fast on NIL deals
Companies across sectors, from footwear to personal care, are racing to sign college basketball players.
Media Briefing: What to expect at the Digiday Publishing Summit, March 2026 edition
Execs from The Atlantic, Arena Group, Bloomberg, Business Insider, The Guardian, New York Post, People Inc., Washington Post, and more, will share their strategies on everything from zero-click audience strategy, to AI licensing deals and RAG readiness, to how they’re embracing creator strategies to help boost engagement with younger audiences.