Protected: The advertiser’s guide to advanced TV: Tactics for optimizing the commerce and TV convergence
More from Digiday
Michaels claims Google-powered AI assistant doubles conversion rate of traditional search
July 27, 2026
Michaels shared early results of its new Google Gemini-powered AI assistant.
Mythbusters: AI visibility’s biggest misconceptions
July 27, 2026
AI visibility is evolving quickly, but many of the industry’s biggest assumptions don’t hold up. Experts debunk the biggest myths.
Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators
July 27, 2026
The creator bootcamp brought in big brand partnerships and big engagement metrics, which could bring more brands to the streaming sponsorship table.