SHAPING WHAT’S NEXT IN MEDIA
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More from Digiday
Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game
February 3, 2026
NBCUniversal’s Ryan McConville joined the Digiday Podcast to break down the mechanics of the company’s first-of-its-kind agentic AI ad sales test.
WTF is Google’s Universal Commerce Protocol?
February 3, 2026
Google launched its UCP last month — a foundational layer which looks to enable agentic shopping within the tech giant’s ecosystem.
A running list of publisher lawsuits targeting Google’s ad tech practices
February 3, 2026
Digiday has compiled a running list of publishers’ lawsuits against Google for its ad tech practices, seeking compensation for claimed lost revenue.
