Protected: The advertiser’s guide to advanced TV: Tactics for optimizing the commerce and TV convergence
More from Digiday
Announcing the 2026 Digiday Top Workplaces
June 23, 2026
Digiday Top Workplaces is an annual list recognizing the best companies to work for across media, marketing and technology. The companies recognized this year are setting the standard for what strong workplaces look like: those that lead with purpose, put their people first and shape the future of work in ways that strengthen the business. […]
Amazon’s latest ad format offers a glimpse of advertising’s agentic future
June 23, 2026
Amazon’s Alexa+ agentic ads bring advertising into AI shopping conversations, raising questions about paid versus organic visibility.
Omnicom Media and Disney Advertising collaborate to enable sequential ads in streaming
June 23, 2026
Omnicom Media and Disney have implemented a connected TV ad solution that enables dynamic sequential storytelling across VOD and live programming.
