No process takes as much time with as uncertain a result as responding to an RFP. Publishers said as much as 40 percent of their revenue comes from responding to RFPs, but they sink 1,600 man hours on average every month processing these requests.
What does that amount to in dollars? Take a look at the graphic below, then download the State of the Industry Report from Adslot and Digiday to find out more.
Trending in
Most Read
More from Digiday
Chasing U.S. growth, Tony’s Chocolonely focuses on a retail media and social blend
December 11, 2024
Premium chocolate brand Tony’s Chocolonely is focusing on retail media and paid social as it targets U.S. growth.
Creators are left wanting more from Spotify’s push to video
December 11, 2024
The streaming service will have to step up certain features in order to shift people toward video podcasts on its app.
The year the memes took over reality – and marketing followed
December 11, 2024
Subcultures aren’t niche anymore — they’re the culture. And for marketers, that changes everything.