No process takes as much time with as uncertain a result as responding to an RFP. Publishers said as much as 40 percent of their revenue comes from responding to RFPs, but they sink 1,600 man hours on average every month processing these requests.
What does that amount to in dollars? Take a look at the graphic below, then download the State of the Industry Report from Adslot and Digiday to find out more.
More from Digiday
WTF are tokens?
When someone sends a prompt or receives a response, the system breaks language into small segments. These fragments are tokens.
Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search
This report explores how publishers are navigating search as AI reshapes how people access information and how publishers monetize content.
AI is changing how retailers select tech partners
The quick rise of artificial intelligence-powered tools has reshaped retailers’ process of selecting technology partners for anything from marketing to supply chain to merchandising.