Digiday partnered with StoryTech to analyze what they saw come out of the three days of CES 2016.
In this report, you will learn how the following trends will affect the evolution of content and content creation for brands and agencies:
- “Beyond the Browser” – Software and apps are eating the world, making the web browser a barrier to discovery.
- Winning the micro moments: fragmented interactions like texts and tweets are the new normal
- Vertical technology scales up: Food, automotive and entertainment will experience technological shifts in the coming years as well.
- Plus The Great Shakeout of 2016: what trends were hyped and how did they live up to expectations – or not?
Download the full trend report now.
Trending in
Most Read
More from Digiday
Electronic Arts is betting that in-game ads can out-earn CTV
July 3, 2026
To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.
Future of Marketing Briefing: Why Bose is building an entertainment company
July 3, 2026
Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.
The rise of pharma ad tech
July 2, 2026
Insiders say it comes at the cost of legacy platforms such as DSPs and SSPs.