Digiday partnered with StoryTech to analyze what they saw come out of the three days of CES 2016.
In this report, you will learn how the following trends will affect the evolution of content and content creation for brands and agencies:
- “Beyond the Browser” – Software and apps are eating the world, making the web browser a barrier to discovery.
- Winning the micro moments: fragmented interactions like texts and tweets are the new normal
- Vertical technology scales up: Food, automotive and entertainment will experience technological shifts in the coming years as well.
- Plus The Great Shakeout of 2016: what trends were hyped and how did they live up to expectations – or not?
Download the full trend report now.
More from Digiday
Google’s antitrust trial spotlights search ads on the final day of closing arguments
Ads took center stage today in Google’s antitrust trial, as the U.S. Dept. of Justice sought to show the search giant as the only player in a game with rising prices.
How CTV and DOOH are growing this political season for smaller agencies
Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients’ dollars.
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They’re pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.