Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Digiday partnered with StoryTech to analyze what they saw come out of the three days of CES 2016.
In this report, you will learn how the following trends will affect the evolution of content and content creation for brands and agencies:
- “Beyond the Browser” – Software and apps are eating the world, making the web browser a barrier to discovery.
- Winning the micro moments: fragmented interactions like texts and tweets are the new normal
- Vertical technology scales up: Food, automotive and entertainment will experience technological shifts in the coming years as well.
- Plus The Great Shakeout of 2016: what trends were hyped and how did they live up to expectations – or not?
Download the full trend report now.
More from Digiday
Overheard in the Media Agency Report: How Assembly, IPG, Horizon and others use AI and will spend on ads in 2026
In this is behind-the-scenes look at Digiday’s 2025 Media Agency Report, ad execs discuss how the GDP and international sports could impact 2026 spend and how agencies and their clients are actually applying AI tools.
Instacart tripled its smart cart store count this year
Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail.
Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco
The real story will sit in how this newly fused entity behaves — whether it breaks from the patterns that defined both parents or simply scales them.