Report: StoryTech’s Top Trends from CES 2016

Digiday partnered with StoryTech to analyze what they saw come out of the three days of CES 2016.

In this report, you will learn how the following trends will affect the evolution of content and content creation for brands and agencies:

  • “Beyond the Browser” – Software and apps are eating the world, making the web browser a barrier to discovery.
  • Winning the micro moments: fragmented interactions like texts and tweets are the new normal
  • Vertical technology scales up: Food, automotive and entertainment will experience technological shifts in the coming years as well.
  • Plus The Great Shakeout of 2016: what trends were hyped and how did they live up to expectations – or not?

Download the full trend report now.

downloadbutton_generic

https://digiday.com/?p=158331

More from Digiday

CMO Strategies: A guide to display ads — benefits, obstacles and trends

The third installment of Digiday’s 2024 CMO Strategies series examines current investment in display advertising, as well as the business strategies and challenges associated with this marketing channel.

Publishers’ Privacy Sandbox pauses settle into a deep freeze following reports of poor performance

Publishers aren’t ready to press play yet on dedicated Privacy Sandbox tests.

Future of TV Briefing: How talent managers see creators’ professionalism levels increasing

This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams.