for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
As behavioral data and sharing information between publishers becomes more complicated with cookie deprecation and the rise of IDFA, contextual data is poised to take a pole position for marketers across the spectrum of media and channels in the online space.
As teams strategize to reach relevant consumers with content that matches the moments when they are most receptive to ads, Digiday and Connatix spoke with Katie Price, programmatic media lead at PMG, about how contextual data will help marketers drive revenue and performance — and privacy compliance — in 2021.
More from Digiday
Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve
Although Scintilla has been up and running since 2021, it’s making more of its commerce-side data available to agencies and tech partners, and it’s also giving them more direct access to it.
CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.
Adobe relies on Firefly to win over creators
Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives – become the tool they can’t work without.