Question of the Day: How are publishers using contextual data?

question of the day

As behavioral data and sharing information between publishers becomes more complicated with cookie deprecation and the rise of IDFA, contextual data is poised to take a pole position for marketers across the spectrum of media and channels in the online space. 

As teams strategize to reach relevant consumers with content that matches the moments when they are most receptive to ads, Digiday and Connatix spoke with Katie Price, programmatic media lead at PMG, about how contextual data will help marketers drive revenue and performance — and privacy compliance — in 2021.

More from Digiday

Mobile ad giants AppLovin and Unity locked in legal dispute over data collection

AppLovin seeks court order against Unity claiming improper collection of data generated through its business.

At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions

Full-Funnel Campaigns and DVA+ extend Amazon’s programmatic capabilities to more advertisers, while putting the spotlight on transparency and control.

The Rundown: Average CMO tenure has shrunk by over a third in 16 years

Client-side turnover is increasing, according to a survey of 13,000 U.S. marketing professionals, and marketers are spending less time in post.