Join us Sept. 14-16 in Miami to connect with top publishing leaders
As behavioral data and sharing information between publishers becomes more complicated with cookie deprecation and the rise of IDFA, contextual data is poised to take a pole position for marketers across the spectrum of media and channels in the online space.
As teams strategize to reach relevant consumers with content that matches the moments when they are most receptive to ads, Digiday and Connatix spoke with Katie Price, programmatic media lead at PMG, about how contextual data will help marketers drive revenue and performance — and privacy compliance — in 2021.
More from Digiday
Three years after Kokai, The Trade Desk is betting on refinement with Zuma
The Trade Desk wants Zuma — the next version of its programmatic platform, Kokai — to be easier to use, and even harder to leave.
‘Inside, most of them are dumpster fires’: Confessions of a frustrated indie agency ad exec
From surprise corporate card cancellations to phantom return-to-office mandates, one former indie agency exec talks about the chaos behind the scenes.
The case for and against the ‘programmatic-ification’ of the creator economy
Creator marketing is racing toward AI ad-stack automation, but risks turning trust into inventory.