Secure your place at the Digiday Publishing Summit in Vail, March 23-25
As behavioral data and sharing information between publishers becomes more complicated with cookie deprecation and the rise of IDFA, contextual data is poised to take a pole position for marketers across the spectrum of media and channels in the online space.
As teams strategize to reach relevant consumers with content that matches the moments when they are most receptive to ads, Digiday and Connatix spoke with Katie Price, programmatic media lead at PMG, about how contextual data will help marketers drive revenue and performance — and privacy compliance — in 2021.
More from Digiday
WTF is Meta’s Manus tool?
Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use cases.
Agencies grapple with economics of a new marketing currency: the AI token
Token costs pose questions for under-pressure agency pricing models. Are they a line item, a cost center — or an opportunity?
From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud
Retailers say fraudsters are increasingly using AI tools to generate fake damage photos, receipts and documentation to claim refunds.