The Digiday Publishing Summit brought leaders in the world of media companies together with the platform and technology partners that work with them. Across the course of three days in Miami, in September 2021, experts and executives framed the state of publishing — identifying trends and next steps to follow in the year to come.
In a new video, in partnership with Connatix, Digiday put a lens on four publishing leaders to learn more about a vastly changed holiday season. Shoppers have started purchasing earlier, and the coverage and content they expect to see — and that publishers are monetizing — has transformed. These experts point the way to what’s changed, and what will change in the busy months ahead.
Watch this new video to learn more about the transformed holiday shopping and advertising season from the publisher’s point of view, hearing from:
- Katie Spies, general manager, senior vice president, Well + Good
- Scott Messer, senior vice president, media, Leaf Group
- Geoff Schiller, Chief Revenue Officer, Group Nine
- Mark Howard, Chief Advertising and Partnerships Officer, PMC
More from Digiday
Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.
Nike versus Adidas: Who’s winning the World Cup’s brand head to head?
Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.
Amazon expands media footprint with iHeart sales deal and new TV outcome tool
Amazon is deepening its role in streaming advertising with an expanded iHeartMedia sales deal and outcome-based TV buying technology.