Question of the Day: The state of the holiday season for publishers
The Digiday Publishing Summit brought leaders in the world of media companies together with the platform and technology partners that work with them. Across the course of three days in Miami, in September 2021, experts and executives framed the state of publishing — identifying trends and next steps to follow in the year to come.
In a new video, in partnership with Connatix, Digiday put a lens on four publishing leaders to learn more about a vastly changed holiday season. Shoppers have started purchasing earlier, and the coverage and content they expect to see — and that publishers are monetizing — has transformed. These experts point the way to what’s changed, and what will change in the busy months ahead.
Watch this new video to learn more about the transformed holiday shopping and advertising season from the publisher’s point of view, hearing from:
- Katie Spies, general manager, senior vice president, Well + Good
- Scott Messer, senior vice president, media, Leaf Group
- Geoff Schiller, Chief Revenue Officer, Group Nine
- Mark Howard, Chief Advertising and Partnerships Officer, PMC
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